The collective vision of the team behind La Plain from the very first day was to create a fashion brand that could capture not only people’s imaginations, but also the most wondrous complexities of their authentic individuality. And we realized that this could only be achieved if we tapped into something profound and universal, that can reach into the hearts of women from various backgrounds, cultures, communities and find a common ground in in their experiences, all explored through stories woven in the clothes we set out to craft.

The core of our customer base is formed by women who nurture a desire to express themselves in a worldly and sophisticated manner; Women who not only appreciate but expect consistent levels of quality, artistic sophistication and refinement in the clothes they choose to purchase, so to keep up with international, timeless and classical styles in vogue, all hand-crafted using only the most premium materials.

With classical, formal, casual and romantic designs that aim to cater to a wide range of subjective tastes and preferences, La plain aims to give every woman it serves an authentic outlet so that she can express her individuality to her fullest extent, and so she can feel empowered through the wearing of our products.